Cathy Larkin

I bring new media tools to the traditional PR toolkit to help hammer out a better blog & website, expand your brand, and help you build your business with style and substance. I also serve as a social media guide, helping individuals, small businesses and non-profits navigate the social networking landscape.

15 Tips: Help for Oprah’s New Twitter Fans

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I just wanted to help out some of the folks who are new to Twitter from some of the major TV coverage. So I started tweeting out a few tips to new folks and thought I’d put them here. While the Oprha show was live. This post is a bit rough, I have taken the … Read more

Blogs as a Useful Business Tool

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Someone on LinkedIn just asked the question, “has blogging had it’s day in the sun, or is adding a blog to a website still useful for SEO purposes.” I decided to copy my answer and tweak it to fit my blog. The answer is YES Blogs are still a useful business tool! Why are Blogs … Read more

How PR Peeps and Mommy Bloggers can Work Together

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After participating in an on-line event, I was asked for a dream list of what a PR pro would like to find on a Mommy Blogger’s site to coordinate PR/blogger promotions (giveaways, contests, goody bags, expert guest blog posts, quotes for blogs and even virtual blog books tours) – in a paragraph. Not an easy … Read more

Web Savvy PR Tip #4 Comment Before You Link

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Do you think before you link (or retweet a link on Twitter)? Commenting before you post a link to any social site can be a great online PR tactic This is a part of my how to series on Twitter.com: #WebSavvyPRTip 4: Think B4 U Link: Commenting on a post B4 you link 2 it … Read more

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