Twitter Chat Tips for Small Business Owners

by CathyLarkin on March 27, 2013

Since I’m a guest on Melinda Emerson’s (@SmallbizLady’s) #SmallBizChat show tonight, I thought I’d do a quick post with ideas on how you can use a Twitter chat to make deeper online business connections. If you are not active on Twitter yet, feel free to skip or skim this post.

What is a Twitter chat?

Twitter chats are unique, in that, instead of tweeting into the equivalent of an empty room, which you hope that a few of you followers are passing by at [click to continue…]

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Simple Affordable Website Design for Small Businesses

by CathyLarkin on January 31, 2013

Small Business owner choosing from several website optionsI’m adding simple affordable website design for small businesses to my services. Too many small businesses in the Philadelphia area, and biz owners I meet via social media, haven’t taken the step to hang their website shingle up. It’s much easier to do than you think, and costs much less too. I’m putting my 20 years of PR and marketing experience behind you…helping you create your own business website. [click to continue…]

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A few weeks ago I posted Part One of 10 Things Authors Can Do Before the Book Comes Out spurred by a conversation with an early social media coaching client Melinda Emerson. (These posts are targeted to non-fiction authors, but much of this advice will work for most fiction authors and even for small business owners). To recap the first 5 tips: [click to continue…]

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Many head shots of people, with several selected=

I was speaking with my one of my earliest social media strategy clients the other day. Her name is Melinda Emerson; she is a successful author and speaker, and along with her busy speaking and business consulting schedule, she recently landed a spot blogging for the New York Times http://boss.blogs.nytimes.com/2012/06/08/how-twitter-changed-my-life/. We were talking about the goals she had sketched out for herself in those early days before her bestselling book “Become Your Own Boss in 12 Months” came out. The social media strategy I laid out for her, which started with creating her nickname SmallBizLady, turned into a success we could not have imagined. You can do the same…if you learn the skills you need, hone your online message and “work it like a job.” Here are the first 5 of  ten things non-fiction book authors can do before your book comes out. [click to continue…]

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