Make-over in Progress, Please Excuse my Transition Phase

hand reaching images streamingHello folks, I am taking an opportunity to do a long overdue website revamp of this website. It was one of the first sites I created and has had some work done on it, it was lagging too far behind. I got tired of apologizing for it, and of it being like the proverbial cobbler’s kid having no shoes. I would love to have unveiled a new site, perfect day one, but I decided it might be more fun to be transparent and open about the process.

This site was updated a while ago using an old theme* that when the theme developer upgraded it to a newer version a few years ago – they left no easy upgrade path for those who bought in early. It annoyed me, but the site looked ok. Nothing fancy. But as WordPress and newer themes have been moving forward, with lots of new options, and as a part of my business has become WordPress Web Design for others, I decide to bite the bullet. And as I tell my clients, always keep your WordPress software, themes and plugins up to date. That was getting harder to do here. So I’m creating a temporary site today and will evolve a new one over the coming weeks. I may be experimenting with a few different themes. So my site may look different if you happen to stop back at a mid-point.

This is phase I

Updates in the Background:

  • WordPress software – fully updated
  • New Mobile-Responsive Theme*
  • Plugins updated
  • Old not-current Plugins deleted

Visible  Upgrades

  • A new fresher theme, simpler, more streamlined
  • A new header image
  • A simpler headline and tagline in the header – probably not finalized

*Self-hosted WordPress is the software I use for my websites, which is very versatile. A part of its versatility is that it comes in different…flavors. I often say that WordPress comes “dressed in jeans and a t-shirt,” which is not necessarily how you want to present your business to the world.  So they created the concept of Themes. Themes are coding written by WordPress or other developers  which allows your site to have a different look and feel,  a business suit or casual Friday attire – whatever fits your business – as well as to provide greater functionality. Another analogy is WordPress is the engine of your website, but the theme is the make and model, which also allows for customization of the site’s both look and functionality – just like a car.

**Part of what spurred this update was that Google  is beginning to downgrade websites  in their search results that are not easy to read on a cell phone or tablet. Sites that don’t pass their test for  adapting to the size of the device being used to read it will show up lower in search engines. My old theme was not mobile-responsive, i.e. the current these will adapt to the size of the screen that the viewer is using.

Wish me luck!


Content Marketing should make your Customers Take a Step Closer to your Brand Using Dynamic Touches

Brand touch - finger reaching out to keyboardGood content marketing should make your ideal customers want to take a step closer to your brand. Your website, blog posts, social media activity, and ads should all act like a magnet, attracting prospective customers to take that one more step closer to your business. People are bombarded with information, so it can take time for them to decide to buy from you. Just seeing your branding and online activity helps build awareness of your business. By using what I call “dynamic touches” you can bring them even closer. Continue reading Content Marketing should make your Customers Take a Step Closer to your Brand Using Dynamic Touches

Small Business Blogging: Do I Have To – is a Frequent Client Question

My answer to most is yes, for most businesses, it pays to craft a blogging strategy and stick with it. Many clients groan, but we find a way to work it into their content plan and it usually pays off. According to Hubspot – business websites with active blogs receive 55% more traffic and 70% more conversions (defined as purchases, sign ups, downloads, customer interactions). Those are compelling numbers. Continue reading Small Business Blogging: Do I Have To – is a Frequent Client Question

My Guest Post on Small Business Trends – What shoveling Snow Taught me about Small Business

Now that spring has almost sprung (although it’s April, parts of Pennsylvania just got a bit of snow, and the west received a lot more) I thought this would be my last opportunity to share by guest blog post from You see, it was inspired by this winter where Philadelphia (where I live) got more snow than Boston – it’s usually the other way around. My Post: What I Learned About Small Business While Shoveling Snow – click the title to check it out. I took the photo of my trash can after about 8″ of snow was piled on top.

8 plus inches of snow on trashcan

I talk about stepping back from issues that arise in your small business and assessing them before diving in. Asking yourself if you should outsource something, or tackle it in-house. I talk about breaking projects into sections to make it psychologically easier to tackle and more – check it out. And if you are not aware of @SmallBizTrends – their site, and their Twitter account, are great resources for any business.  Has life taught you a lesson that you can apply to your business? if so let me know in the comments.