Digital Marketing Trend Predictions for 2016 Part 2

Here is my second post from being a guest in December on the #SocialPoWow 2016 Marketing PredictionsTwitter Chat about Marketing Trends & Predictions in 2016.  See my predictions below:

The questions are from #SocialPowWow Chat Host @ancitasatija & co-host @KDHungerford. “The question everyone has been waiting for: Give us your digital marketing trend predictions for 2016! #SocialPowWow”

2016 Marketing Prediction #1: The trend to consider or think about mobile 1st – before other marketing considerations – will continue to grow & begin to work better. More people have fancier smart phones & tablets, plus some wearables. But let’s not forget that we live in a multi-screen world . People often use multiple screens to research a purchase or t look for information – phone, tablet AND computer (desk / laptop) https://www.thinkwithgoogle.com/infographics/multi-screen-world-infographic.html. Continue reading Digital Marketing Trend Predictions for 2016 Part 2

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Marketing Trends & Social Media Predictions for 2016 Part 1

I am a guest today on the Twitter Chat #SocialPoWow on Marketing Trends & Predictions in 2016. Check back here shortly after the chat for a blog post after our discussion….More to come shortly!

For an instant takeaway: Here is my Twitter list of resources to help you research trends in – demographics, technology, marketing, business etc :https://twitter.com/CathyWebSavvyPR/lists/research-n-trendsInternet Marketing Confusion Shows Online SEO Strategies And Development

I’ll paraphrase the questions from #SocialPowWow Chat host @ancitasatija & co-host @KDHungerford

Question: Where did marketers get it right in 2015, and where did we get it wrong:

Marketers are finally “getting” that mobile is very important . The use of images & video increased in 2015 and will continue to grow. By 2020, according to a Forbes article, there will be 80 billion connected devices worldwide. Continue reading Marketing Trends & Social Media Predictions for 2016 Part 1

Make-over in Progress, Please Excuse my Transition Phase

hand reaching images streamingHello folks, I am taking an opportunity to do a long overdue website revamp of this website. It was one of the first sites I created and has had some work done on it, it was lagging too far behind. I got tired of apologizing for it, and of it being like the proverbial cobbler’s kid having no shoes. I would love to have unveiled a new site, perfect day one, but I decided it might be more fun to be transparent and open about the process. Continue reading Make-over in Progress, Please Excuse my Transition Phase

Content Marketing should make your Customers Take a Step Closer to your Brand Using Dynamic Touches

Brand touch - finger reaching out to keyboardGood content marketing should make your ideal customers want to take a step closer to your brand. Your website, blog posts, social media activity, and ads should all act like a magnet, attracting prospective customers to take that one more step closer to your business. People are bombarded with information, so it can take time for them to decide to buy from you. Just seeing your branding and online activity helps build awareness of your business. By using what I call “dynamic touches” you can bring them even closer. Continue reading Content Marketing should make your Customers Take a Step Closer to your Brand Using Dynamic Touches