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CathyLarkin

Twitter Chat Tips

by CathyLarkin on May 24, 2010

Chats on Twitter can be an effective way to grow your brand

I was Tweeting out a series of tips on how to get more out of participating in a chat on Twitter during #MackCollier’s #BlogChat 9-10 pm ET, Sunday night. As I started to send out #ChatTip #4, I thought – this needs to be [...]

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STACK the Deck in Your Favor Strategic Marketing

by CathyLarkin on December 29, 2009

When you S.T.A.C.K. the Deck in Your Favor you’ll have a stronger strategic marketing plan, and can better ensure that the hand you are playing is a winning one.

Strategy
Tools
Audience
Content (& Connection)
Keep is Simple

STACK is the acronym I’ve created to remind myself and my clients of the elements needed for an effective integrated marketing plan. While [...]

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Better Blog Project 3: Audience and Structure

by CathyLarkin on November 9, 2009

This is post number three  in the Better Blog November Challenge, or #BtrBlogNov that I declared a few weeks ago. Twenty plus people have signed on to this free project because we all want to improve the quality/quantity/range of our blogs and blog posts. This is the second set of info & exercises: [...]

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