Building Your Business with Social Media Tools & Traditional PR Skills
From the category archives:
While flipping through cable channels and eating a late breakfast last Sunday I saw a perfect example of how to do product PR / promotion and thought I would share it with you. The concepts covered in this post can be used to promote a retail product, a service, and even an informational product or [...]
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Chats on Twitter can be an effective way to grow your brand
I was Tweeting out a series of tips on how to get more out of participating in a chat on Twitter during #MackCollier’s #BlogChat 9-10 pm ET, Sunday night. As I started to send out #ChatTip #4, I thought – this needs to be [...]
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When you S.T.A.C.K. the Deck in Your Favor you’ll have a stronger strategic marketing plan, and can better ensure that the hand you are playing is a winning one.
Strategy
Tools
Audience
Content (& Connection)
Keep is Simple
STACK is the acronym I’ve created to remind myself and my clients of the elements needed for an effective integrated marketing plan. While [...]
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