Good content marketing should make your ideal customers want to take a step closer to your brand. Your website, blog posts, social media activity, and ads should all act like a magnet, attracting prospective customers to take that one more step closer to your business. People are bombarded with information, so it can take time for them to decide to buy from you. Just seeing your branding and online activity helps build awareness of your business. By using what I call “dynamic touches” you can bring them even closer.
As a small business owner, it can be important to blog. Why is blogging important for a small business? Because search engines favor sites with robust content, and blog posts are a part of that game. There are a couple of reasons though. First, small business blog posts attract traffic to your website. Second, they … Read more