Emotionally Intelligent Signs are Good PR Both Offline and Online

Frustrated Website Customer - hubspot stock photoSigns and signage can set the tone for an interaction between a potential customer and a business, both offline AND online. Storefront signs are a essential for bricks and mortar businesses. Sometimes those created by a business are useful, other times useless. But what people don’t think enough about are the online applications of the equivalent of good signage. Daniel Pink’s concept of “Emotionally Intelligent” signs even works on websites too.

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