Speaker Bio: Cathy Larkin is a social media strategist and 20-year veteran of the public relations industry. Founder of Web Savvy PR, her boutique firm provides traditional PR and marketing support as well as social media strategy, planning and execution. Her specialty is making social media less intimidating for professionals who are not so “tech” savvy. She is a sought after speaker and social media expert who has been quoted in the Wall Street Journal. Her blog has been featured on CBS-3-TV.
Well-versed in social media networking, she conducts trainings on using Facebook, LinkedIn, Twitter and blogging. Clients include: Goldey-Beacom College, Business Development Institute of NY, JFS Delaware and Pod Camp Philly. A consultant to such brands as LifeTuner.org (by AARP); Anita Campbell of Small Biz Trends; and Advent Management International, Ltd., she helps brands create online strategies that enable them to connect with their audiences and achieve their goals. For more information go to http://WebSavvyPR.com and http://www.linkedin.com/in/cathylarkin.
S.T.A.C.K the Online Marketing Deck in Your Favor – Strategy, Tools, Audience, Content & Conversation, and Keep it Simple
S.T.A.C.K the Blogging Deck in Your Favor – Strategy, Tools, Audience, Content & Conversation, and Keep it Simple
The Web Savvy PR Approach to FaceBook For Business
Facebook 101 for Baby Boomers & the Over 50 Crowd
Five Ways to Use Twitter Chats for Business & Brands