Good content marketing should make your ideal customers want to take a step closer to your brand. Your website, blog posts, social media activity, and ads should all act like a magnet, attracting prospective customers to take that one more step closer to your business. People are bombarded with information, so it can take time for them to decide to buy from you. Just seeing your branding and online activity helps build awareness of your business. By using what I call “dynamic touches” you can bring them even closer.
Since I’m a guest on Melinda Emerson’s (@SmallbizLady’s) #SmallBizChat show tonight, I thought I’d do a quick post with ideas on how you can use a Twitter chat to make deeper online business connections. If you are not active on Twitter yet, feel free to skip or skim this post. I helped Melinda start this chat several years ago and co-hosted her chat with her for over 80 shows, so we know a thing or two about chats…and how they can be a small business secret weapon.
Too often I see business people using twitter and not thinking strategically. One easy thing to do to help attract the right type of followers on Twitter is to make your last tweet count – that is make it useful, interesting or as I call it… “retweetable.”
Small businesses need to find ways to integrate their blog and social media sites, especially Twitter. This small business tip is especially important for solopreneurs and those who make handmade goods, because a large part of selling their products is, in fact, selling themselves and their story.
Take a Step Back – Look at the Big Picture Once in a While: