Cathy Larkin

I bring new media tools to the traditional PR toolkit to help hammer out a better blog & website, expand your brand, and help you build your business with style and substance. I also serve as a social media guide, helping individuals, small businesses and non-profits navigate the social networking landscape.

What is a social media expert?

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My answer comes from a different perspective than others do: To me, it’s really the customer or client who decides who the experts are.  Many call themselves experts these days, especially in the rapidly expanding fields of social media, and online marketing and  PR. This post was sparked by a comment on Twitter.com (an online … Read more

Today is National Buy a Newspaper Day

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Support your local newspaper by buying one today and showing that you value this institution that has been so important to our nation’s past. Freedom of the Press was something central to our founding fathers, and really – what if the press weren’t there. Many important news stories have been uncovered by newspaper reporters spending … Read more

How do you tweet? How To Use Twitter – One POV

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How do you Tweet asked the bird to the beast? When I use the social networking site Twitter, and when I counsel my clients to use sites like Twitter, I seek balance in the type of a variety of the items that I post on all of my social networking sites. I’m posting this as, … Read more

How to Make Social Networking Messages Work For Your Readers

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WebSavvyPRTip # 2 Give your last message on a SN site value, it may B 1st/last thing a follower sees http://websavvypr.com 4 more Short expansion of the idea – How to Make Social Networking Messages Work For Your Readers: Many of us talk about content being king, and about giving value to your audience in … Read more

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