Cathy Larkin

I bring new media tools to the traditional PR toolkit to help hammer out a better blog & website, expand your brand, and help you build your business with style and substance. I also serve as a social media guide, helping individuals, small businesses and non-profits navigate the social networking landscape.

Part 1: 10 Things Non-Fiction Authors Can Do to Connect with Their Audience Before The Book Comes Out (Tips 1 to 5)

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I was speaking with my one of my earliest social media strategy clients the other day. Her name is Melinda Emerson; she is a successful author and speaker, and along with her busy speaking and business consulting schedule, she recently landed a spot blogging for the New York Times http://boss.blogs.nytimes.com/2012/06/08/how-twitter-changed-my-life/. We were talking about the goals she had sketched out for herself in those early days before her bestselling book “Become Your Own Boss in 12 Months” came out. The social media strategy I laid out for her, which started with creating her nickname SmallBizLady, turned into a success we could not have imagined. You can do the same…if you learn the skills you need, hone your online message and “work it like a job.” Here are the first 5 of  ten things non-fiction book authors can do before your book comes out.

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How Can a Small Business Get Local Publicity for an Event, Even if They Don’t Live There?

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How to get publicityI was recently hired by conference organizers from another city to help promote a conference they are bringing to Philadelphia, PA. They had sourced a local press list, and had sent an initial release out, but had gotten no stories. Through word of mouth and social media connections, they contacted me. One way to answer the question of how an out-of-town small business or organization can get local publicity is to hire a local PR or media relations professional. Look for someone who has local contacts and knows the best publications for your event.

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A Poll: When Do You Use Pinterest…Or Do You?

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So, everybody seems to have a post about Pinterest. My post is a Pinterest poll, to find out when you are using this “newish” and fast-growing social media site, and if you are not yet using it, plus a short description for folks who are new to the site, and a few how to tips … Read more

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