by CathyLarkin on August 20, 2010
While flipping through cable channels and eating a late breakfast last Sunday I saw a perfect example of how to do product PR / promotion and thought I would share it with you. The concepts covered in this post can be used to promote a retail product, a service, and even an informational product or [...]
by CathyLarkin on May 24, 2010
Chats on Twitter can be an effective way to grow your brand I was Tweeting out a series of tips on how to get more out of participating in a chat on Twitter during #MackCollier’s #BlogChat 9-10 pm ET, Sunday night. As I started to send out #ChatTip #4, I thought – this needs to [...]
by CathyLarkin on December 29, 2009
When you S.T.A.C.K. the Deck in Your Favor you’ll have a stronger strategic marketing plan, and can better ensure that the hand you are playing is a winning one. Strategy Tools Audience Content (& Connection) Keep is Simple STACK is the acronym I’ve created to remind myself and my clients of the elements needed for [...]
by CathyLarkin on November 9, 2009
This is post number three in the Better Blog November Challenge, or #BtrBlogNov that I declared a few weeks ago. Twenty plus people have signed on to this free project because we all want to improve the quality/quantity/range of our blogs and blog posts. This is the second set of info & exercises: Honing Your [...]