While flipping through cable channels and eating a late breakfast last Sunday I saw a perfect example of how to do product PR / promotion and thought I would share it with you. The concepts covered in this post can be used to promote a retail product, a service, and even an informational product or book…and not just on TV.
Cathy Larkin
Twitter Chat Tips
Chats on Twitter can be an effective way to grow your brand
I was Tweeting out a series of tips on how to get more out of participating in a chat on Twitter during #MackCollier’s #BlogChat 9-10 pm ET, Sunday night. As I started to send out #ChatTip #4, I thought – this needs to be a blog post. Right Then @ConnieReece sent a tweet/message asking if I’d done a blog post – as she’d like to tweet out a link. So here it is.
STACK the Deck in Your Favor Strategic Marketing
When you S.T.A.C.K. the Deck in Your Favor you’ll have a stronger strategic marketing plan, and can better ensure that the hand you are playing is a winning one.
- Strategy
- Tools
- Audience
- Content (& Connection)
- Keep is Simple
STACK is the acronym I’ve created to remind myself and my clients of the elements needed for an effective integrated marketing plan. While the order of the steps isn’t exactly in the right order in the word STACK, these are the main elements that are needed.
Better Blog Project 3: Audience and Structure
This is post number three in the Better Blog November Challenge, or #BtrBlogNov that I declared a few weeks ago. Twenty plus people have signed on to this free project because we all want to improve the quality/quantity/range of our blogs and blog posts. This is the second set of info & exercises: Honing Your … Read more
