Cathy Larkin Web Savvy PR Tips Series Intro

I’m posting a series of Web Savvy PR tips for small business, entrepreneurs, bloggers, speakers, authors, consultants, and non-profits to help folks share ways to use the social media and Online PR tools and to generate a conversation. My favorite quote is: “The greatest good you can do for another is not just share your … Read more

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How to Choose a Web Savvy Brand or Domain Name

I’ve been helping several clients answer the question: what is branding and how do I decide on a company brand or domain name especially online? Good domain names can be hard to find, do I use my own name, help?!  Many factors come into play in choosing a name or establishing a brand – Your … Read more

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How To Create a Social Media PR Plan

This is a follow up to yesterday’s post. All of us, even the early social media pioneers, are learning as we go along, and you will too. You don’t need a plan, but having one, even a simple one, will move you forward in much more effective ways.  Here’s where having an ally, a social … Read more

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