I just see so many businesses pick up the next tool and try and use it – without either learning how first or without thinking the "why" through -not putting the strategy behind it to be effective.

I alked with a museum staff member last year (not a museum I worked for). I suggested she look into a specific site or "tool" & she said "don't tell my boss – every time he comes back from a meeting he says – we have to …get on Twitter, or Facebook, or start a blog….or whatever it is he heard about." Obviously with no time for learning or training or strategy – and without looking at the effect on the staff – just adding things to their job, instead of integrating new tools into the existing strategy or rethinking the strategy.

There is so much confusing and very complex information out there for small business start ups, which we may understand but the "NEWBE" certainly doesn't. I know this from some of the questions I am asked when mentoring small business endeavors ~ a few sound principals to follow like your S,T.A.C.K and underling "keep it simple" carries a new business a long way.

I especially relate to your analogy with building a house:-) So many start ups don't understand the importance of "building a solid foundation" ~ framework you call it ~ Interesting that this week I am working with a company that has spent almost 10 years building a solid infrastructure and they are just about to take off. Yes, Rome wasn't built in a day and solid planning especially when you STACK the deck in your favor really does pay off.

@CASUDI