PR 101 – Goals: 5 Reasons for Using Social Media for your Small Business (Part 1 Reasons 1-5)

PR, social media and networking for small business people on a chalkboardMy guest post just came out on the EQ List (Entrepreneur’s Questions). But in my Five Key Questions for Savvy Web PR, I left one question off. The question for entrepreneurs that I missed was: “Why am I doing…what I am doing? (i.e. whatever PR activities I am engaging in),” or phrased another way: “What are my goals?” for each PR activity my business is engaged in. Social media is one of those activities that entrepreneurs too often jump into without asking that key question. Continue reading PR 101 – Goals: 5 Reasons for Using Social Media for your Small Business (Part 1 Reasons 1-5)

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Twitter Chat Tips for Small Business Owners

Twitter ChatsSince I’m a guest on Melinda Emerson’s (@SmallbizLady’s) #SmallBizChat show tonight, I thought I’d do a quick post with ideas on how you can use a Twitter chat to make deeper online business connections. If you are not active on Twitter yet, feel free to skip or skim this post. I helped Melinda start this chat several years ago and co-hosted her chat with her for over 80 shows, so we know a thing or two about chats…and how they can be a small business secret weapon. Continue reading Twitter Chat Tips for Small Business Owners

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Simple Affordable Website Design for Small Businesses

Small Business owner choosing from several website optionsI’m adding simple affordable website design for small businesses to my services.  Keep It Simple Web Design is a new segment of my business, click the link to go to the site and see my web design portfolio. Too many small businesses in the Philadelphia area, and other  business owners I meet via social media, haven’t taken the step to hang their website shingle up. Or have run into problems when they have tried to put up a website. It’s much easier to do than you think, and can cost much less than you think too. I’m putting my 20 years of PR and marketing experience behind you…helping you create your own business website. Continue reading Simple Affordable Website Design for Small Businesses

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Part 2: 10 Things Non-Fiction Authors Can Do to Connect with Their Audience Before The Book Comes Out (Tips 6 to 10)

A few weeks ago I posted Part One of 10 Things Authors Can Do Before the Book Comes Out spurred by a conversation with an early social media coaching client Melinda Emerson. (These posts are targeted to non-fiction authors, but much of this advice will work for most fiction authors and even for small business owners). To recap the first 5 tips: Continue reading Part 2: 10 Things Non-Fiction Authors Can Do to Connect with Their Audience Before The Book Comes Out (Tips 6 to 10)

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