Good content marketing should make your ideal customers want to take a step closer to your brand. Your website, blog posts, social media activity, and ads should all act like a magnet, attracting prospective customers to take that one more step closer to your business. People are bombarded with information, so it can take time for them to decide to buy from you. Just seeing your branding and online activity helps build awareness of your business. By using what I call “dynamic touches” you can bring them even closer. Continue reading Content Marketing should make your Customers Take a Step Closer to your Brand Using Dynamic Touches
My answer to most is yes, for most businesses, it pays to craft a blogging strategy and stick with it. Many clients groan, but we find a way to work it into their content plan and it usually pays off. According to Hubspot – business websites with active blogs receive 55% more traffic and 70% more conversions (defined as purchases, sign ups, downloads, customer interactions). Those are compelling numbers. Continue reading Small Business Blogging: Do I Have To – is a Frequent Client Question
Now that spring has almost sprung (although it’s April, parts of Pennsylvania just got a bit of snow, and the west received a lot more) I thought this would be my last opportunity to share by guest blog post from SmallBusinessTrends.com. You see, it was inspired by this winter where Philadelphia (where I live) got more snow than Boston – it’s usually the other way around. My Post: What I Learned About Small Business While Shoveling Snow – click the title to check it out. I took the photo of my trash can after about 8″ of snow was piled on top.
I talk about stepping back from issues that arise in your small business and assessing them before diving in. Asking yourself if you should outsource something, or tackle it in-house. I talk about breaking projects into sections to make it psychologically easier to tackle and more – check it out. And if you are not aware of @SmallBizTrends – their site, and their Twitter account, are great resources for any business. Has life taught you a lesson that you can apply to your business? if so let me know in the comments.
Signs and signage can set the tone for an interaction between a potential customer and a business, both offline AND online. Storefront signs are a essential for bricks and mortar businesses. Sometimes those created by a business are useful, other times useless. But what people don’t think enough about are the online applications of the equivalent of good signage. Daniel Pink’s concept of “Emotionally Intelligent” signs even works on websites too. Continue reading Emotionally Intelligent Signs are Good PR Both Offline and Online