From the category archives:

PR

How To Do Product Promotion Right

by CathyLarkin on August 20, 2010

While flipping through cable channels and eating a late breakfast last Sunday I saw a perfect example of how to do product PR / promotion and thought I would share it with you. The concepts covered in this post can be used to promote a retail product, a service, and even an informational product or [...]

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How PR Peeps and Mommy Bloggers can Work Together

by CathyLarkin on February 27, 2009

After participating in an on-line event, I was asked for a dream list of what a PR pro would like to find on a Mommy Blogger’s site to coordinate PR/blogger promotions (giveaways, contests, goody bags, expert guest blog posts, quotes for blogs and even virtual blog books tours) – in a paragraph. Not an easy [...]

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How do you tweet? How To Use Twitter – One POV

by CathyLarkin on January 26, 2009

How do you Tweet asked the bird to the beast? When I use the social networking site Twitter, and when I counsel my clients to use sites like Twitter, I seek balance in the type of a variety of the items that I post on all of my social networking sites. I’m posting this as, [...]

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How To Create a Social Media PR Plan

by CathyLarkin on November 13, 2008

This is a follow up to yesterday’s post. All of us, even the early social media pioneers, are learning as we go along, and you will too. You don’t need a plan, but having one, even a simple one, will move you forward in much more effective ways.  Here’s where having an ally, a social [...]

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