From the category archives:

social media

Web Savvy PR Tip #4 Comment Before You Link

by CathyLarkin on February 19, 2009

Do You Think before you link? After you Think – Commenting before you post a link can be a great online PR tactic
This is a part of my how to series on Twitter.com: #WebSavvyPRTip 4: Think B4 U Link: Commenting on a post B4 you link 2 it can be a good PR strategy. [...]

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What is a social media expert?

by CathyLarkin on February 12, 2009

My answer comes from a different perspective than others do: To me, it’s really the customer or client who decides who the experts are.  Many call themselves experts these days, especially in the rapidly expanding fields of social media, and online marketing and  PR.
This post was sparked by a comment on Twitter.com (an online social [...]

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How do you tweet? How To Use Twitter – One POV

by CathyLarkin on January 26, 2009

How do you Tweet asked the bird to the beast?
When I use the social networking site Twitter, and when I counsel my clients to use sites like Twitter, I seek balance in the type of a variety of the items that I post on all of my social networking sites. I’m posting this as, “How [...]

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