Too often I see business people using twitter and not thinking strategically. One easy thing to do to help attract the right type of followers on Twitter is to make your last tweet count – that is make it useful, interesting or as I call it… “retweetable.”
Marketing, PR & Social Media Strategies
Click to read my blog posts: practical PR, social media, blogging & marketing ideas – helping small businesses plan, create and to put into action effective strategies & techniques
How Can a Small Business Get Local Publicity for an Event, Even if They Don’t Live There?
I was recently hired by conference organizers from another city to help promote a conference they are bringing to Philadelphia, PA. They had sourced a local press list, and had sent an initial release out, but had gotten no stories. Through word of mouth and social media connections, they contacted me. One way to answer the question of how an out-of-town small business or organization can get local publicity is to hire a local PR or media relations professional. Look for someone who has local contacts and knows the best publications for your event.
A Poll: When Do You Use Pinterest…Or Do You?
So, everybody seems to have a post about Pinterest. My post is a Pinterest poll, to find out when you are using this “newish” and fast-growing social media site, and if you are not yet using it, plus a short description for folks who are new to the site, and a few how to tips … Read more
Social Media for Small Business Tip: Integrate Your Blog and Twitter
Small businesses need to find ways to integrate their blog and social media sites, especially Twitter. This small business tip is especially important for solopreneurs and those who make handmade goods, because a large part of selling their products is, in fact, selling themselves and their story.
Take a Step Back – Look at the Big Picture Once in a While:
