Category Archives: Marketing, PR & Social Media Strategies

Click to read my blog posts: practical PR, social media, blogging & marketing ideas – helping small businesses plan, create and to put into action effective strategies & techniques

Twitter Chat Tips for Small Business Owners

Twitter ChatsSince I’m a guest on Melinda Emerson’s (@SmallbizLady’s) #SmallBizChat show tonight, I thought I’d do a quick post with ideas on how you can use a Twitter chat to make deeper online business connections. If you are not active on Twitter yet, feel free to skip or skim this post. I helped Melinda start this chat several years ago and co-hosted her chat with her for over 80 shows, so we know a thing or two about chats…and how they can be a small business secret weapon. Continue reading Twitter Chat Tips for Small Business Owners

Share

Simple Affordable Website Design for Small Businesses

Small Business owner choosing from several website optionsI’m adding simple affordable website design for small businesses to my services.  Keep It Simple Web Design is a new segment of my business, click the link to go to the site and see my web design portfolio. Too many small businesses in the Philadelphia area, and other  business owners I meet via social media, haven’t taken the step to hang their website shingle up. Or have run into problems when they have tried to put up a website. It’s much easier to do than you think, and can cost much less than you think too. I’m putting my 20 years of PR and marketing experience behind you…helping you create your own business website. Continue reading Simple Affordable Website Design for Small Businesses

Share

Part 2: 10 Things Non-Fiction Authors Can Do to Connect with Their Audience Before The Book Comes Out (Tips 6 to 10)

A few weeks ago I posted Part One of 10 Things Authors Can Do Before the Book Comes Out spurred by a conversation with an early social media coaching client Melinda Emerson. (These posts are targeted to non-fiction authors, but much of this advice will work for most fiction authors and even for small business owners). To recap the first 5 tips: Continue reading Part 2: 10 Things Non-Fiction Authors Can Do to Connect with Their Audience Before The Book Comes Out (Tips 6 to 10)

Share

Part 1: 10 Things Non-Fiction Authors Can Do to Connect with Their Audience Before The Book Comes Out (Tips 1 to 5)

Many head shots of people, with several selected=

I was speaking with my one of my earliest social media strategy clients the other day. Her name is Melinda Emerson; she is a successful author and speaker, and along with her busy speaking and business consulting schedule, she recently landed a spot blogging for the New York Times http://boss.blogs.nytimes.com/2012/06/08/how-twitter-changed-my-life/. We were talking about the goals she had sketched out for herself in those early days before her bestselling book “Become Your Own Boss in 12 Months” came out. The social media strategy I laid out for her, which started with creating her nickname SmallBizLady, turned into a success we could not have imagined. You can do the same…if you learn the skills you need, hone your online message and “work it like a job.” Here are the first 5 of  ten things non-fiction book authors can do before your book comes out. Continue reading Part 1: 10 Things Non-Fiction Authors Can Do to Connect with Their Audience Before The Book Comes Out (Tips 1 to 5)

Share