Social media and blogging are not usually an immediate short-term fix, but together they can form a robust strategy that has worked over time for myself, and many others, to gain clients and/or customers. I have personally gotten business, and good paying business, from connections made through social media and blogging, as well as from the various activity I engage in online. Of course any social media activity should be integrated into your other marketing efforts – oops, you don’t have a marketing plan? Well that’s fodder for another post, but trust me – social media needs to be one piece of what you do to connect your business with customers and clients, but it should not be the only thing, nor should it be isolated and separate from your business activities. See the section below on integrating social media into your biz or more of those details.

How can social media bring in warm leads for you business?

My readers may be tired of hearing me say this but it starts with knowing your customer. And by knowing your customer, yes their demographics can be a good foundation, but I’m really talking about learning what they want and need to know about – that your company, your business services, (knowledge, products and information) can help them solve their problems and reach their goals. Think of how you can become a resource that they can look to for help in those areas.

Identify 3-5 topics they need to know about that are within your company’s area of expertise. Design your content (Website copy / blog posts and titles; social media profiles, messages, and activity; comments you make on other’s blogs; brochures; services etc) around those categories of information. What are your clients or customer’s pain points, and be a resource for easing their pain. And be consistent, focus your online content around these topics, mixing in some of your interests and personality – so you become a real person – not just a faceless brand they can’t identify with

To make a long story shorter, if you write blog posts about one of those topics of most interest to your customers and prospective clients, and send those posts out into the world with good SEO, and supportive social media activity ( for example answering a related question on LinkedIn, tweeting additional tips on the topic, retweeting or posting to your Facebook Fan page an article from someone else that highlights a different aspect of the topic etc). Existing clients will begin to think of you more often in relation to those subjects and will be predisposed to hiring you when it comes time to buy. Prospective customers will also become interested in hearing more from you on a topic, and will begin “warming up” by connecting with you via their favorite social networking site, or signing up for your e-newsletter or the RSS feed of your blog. Your unique perspective on these selected, focused topics is a part of why they may (or may not) choose you. I have found that in addition to turning cold calls into warm ones….that often this type of activity actually spurs clients and prospects to call you…That’s what I call a hot prospect!

How to Integrating Social Media Into My Small Business? You ask…

Social media should be integrated into a business both online and offline. It should be

• on your business cards (maybe only mention the main site where you are most active, or better yet where most of your clients are active)
• on your website/blog (which should also be on your card. There are great plugins and widgets to provide links to your active social sites),
• mentioned (when appropriate) at the networking events you attend
• on your press releases
• in your brochures and other printed materials
• in your ebooks and other informational products
• in your bio that you use in printed materials, for speaking engagements, and online bios/profiles
• and in your “about” or “contact us” page of your site
• it should also be in your enewsletters
• in your on-site, in store displays

People want to connect where they feel comfortable – so why not make it easy for them. But, if you have a Twitter, Facebook or LinkedIn (or other) account – but aren’t using it at least weekly – you might want to remove it – most importantly from your online links. No on wants to “like” a Facebook page, with one irrelevant post on it.

These step don’t have to be done all at once, but the more steps you implement, the more often you connect the dots – via social media & blogging – between you and your audience and potential customers, the warmer your next client / customer / sales calls will be. As I said – they may even call you…

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Related posts:

1. Tips for Connecting the Social Media Dots
2. How To Create a Social Media PR Plan

Link to #BtrBlogNov intro post: http://bit.ly/jmSOM

Link to #BtrBlogNov Week 1 Exercises: http://bit.ly/dffN5

Link to Twitter list of people who re giving it a try: http://bit.ly/4iLz2Z

Reminder of main monthly BetterBlog November goals:

To over one month, create a better blog – Focusing on ways to:

1. Create better quality blog posts

2. Increase the quantity of blog posts

3. Either increase the Range or the

1. Diversity of blog posts or

2. The focus of our blog posts, depending on which our site needs most

Today’s exercises are the second step in putting the basic structure behind your blog, that will help improve your blog posts . I promise – after this one, the rest are all about blogging directly. If working behind the scenes isn’t your cup of tea, please give it on more shot – it’ll probably only take a half  hour.

Closely aligned with reviewing your blogging goals, is the questions of audience/readers/community:  who are you writing for? This question is really two parts – the first is who are you hoping or trying to write for – who do you want to read your blog. The second is who is actually reading your blog. So the next task is to review our audience, readers, the community we are perhaps trying to build. Who is reading our blog, and are they who we had hoped to attract, or who we hope to attract in light of our refined blogging goals from week one.

We may need to adjust our blog posts to both meet those goals and reach the audience we want. Just like with our goals, you may find that you have several audience/community segments. Again, just like the goals, you may feel the need to prioritize them.

For some of us, our audience may be small, in this case a shift is fairly easy. For others, who have either been blogging for quite a while, or who hit a popular topic and promoted it quickly, that can be more complicated. Some folks may have begun blogging about one aspect of a subject, and either became very specialized and focused, or became very diverse – writing about all aspects of a subject, or even strayed far and wide from your core topic. Neither one of these realities is necessarily bad, if your audience loves it, and it is meeting your goals – keep doing what you’re doing. Others may find that their new goals may not match their existing audience, some may never have thought about who they want to read their blog, others may find the fit between goals and audience/community works just fine.

So the exercise Part one:

• Take a few minutes, review your blogging goals and in light if that, jot down a few bullet points about your intended readers, audience and/or community.
• You may find that they are perfectly aligned with your goals. You may find the goals and audience are way off. If this the case, and the audience is strong – perhaps you need to reevaluate the goals – you may have found niche audience that you didn’t mean to attract – but if they are there – I would take them into account.
  

I can hear some readers asking how do we figure out about our audience. One measure is comments and social media mentions.So the exercise Part 2:

• Are you getting comments on your blog, and do they reflect who you thought would be commenting.
  • If you are not getting comments, it may not be because your blog writing isn’t strong or focused, it may be that your promotion of your blog has not been effective, or your topic has a lot of competition. DO NOT DESPAIR: These are issues we will tackle later on in this series.
  • If you have comments, are they consistent? Do all of your posts get them, or only a few? Are there any patterns – does one type of post resonate more with your readers than others. Ar e there some post that get many comments
  • Looking at discussions on social networking platforms that you participate in is another form of audience. Do your posts get retweeted on Twitter – take a look at who retweets them; or do you get comments on Facebook? Do client prospects read your blog posts on LinkedIn and then contact you for business  (which has happened to me)?
• Do you ave an analytics package on your blog – either google analytics, WP stats etc. If so, take a look. See if you can find out how people are finding you. What kewords are they using to find your posts. Are they coming from another person’s blog, or from Twitter or face book. Looking at your statistics can help tell you somethings about your audience. Are your blog posts being picked up by Google? Do people find your posts through organic searches.
• Have you set up your RSS feed and allowed people to sign up or subscribe to receive your blog posts via RSS, and via email. If so, have you looked at Google’s Feedburner (or other program) stats? Again, if you don’t have many, don’t despair. It’s not about numbers, it’s about starting somewhere and building on what you have today. For those who don’t ‘get’ RSS readers – it is a free service that allows people to sign up and receive your blog posts as they come out using a free piece of software called a feed reader – kind o like a magazine rack our on the internet (or via email if you set it up that way too).

Extra Credit Exercise number one: Review your Blog Assets. In light of defining/refining your blogging goals and your audience, take a step back and look at your blog as a whole. Does the blog itself support these goals and work to attract your intended audience.

• Does your blog header and tagline reflect your goals and will it attract the audience you want?
• Do your blog post categories also reflect your goals and will it attract the audience you want?
• Do the static pages on your site, if you have them, reinforce those goals and work to attract your audiences or build that community?

Better Blog November Resources and Extra Credit number two: If you are hankering to get on with the blogging part of things, which will come on Wednesday, take a look at Chris Brogan’s list of 100 blog posts I hope you’ll write. As you read his list, use your new blog ideas  file and/or notebook (from week one) and jot down ideas that occur to you that will fit your revised blogging A goals and your renewed audience appreciation.

Note: In my first Better Blog November post I mentioned a character who often gets in the way of our blog post writing, her name is Resistance. Between a busy week and fighting an oncoming cold, I let Miss Resistance step in the way of my second post last week. But, as I also mentioned in my intro post, if you fall off the Better Blog November wagon, just hop back on board. So I am taking my own advice and ignoring her, even if I’m a little late. Thanks for hanging in there!

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1. Better Blog Project 2: Goals and Support
2. Better Blog Month – November Intro 1

Link 2 #BtrBlogNov intro post: http://bit.ly/jmSOM

Link to Twitter list of people who re giving it a try:  http://bit.ly/4iLz2Z

Reminder of main monthly goals:
To over one month, create a better blog – Focusing on ways to:

1. Create better quality blog posts
2. Increase the quantity of blog posts
3. Either increase the
   1. Diversity of blog posts or
   2. The focus of our blog posts depending on which our site needs most

Here is Monday’s Nov. 2, Better Blog Project (TM)- A little bit of strategy can inform and strengthen your blog writing. By the way, I am doing the exercises too:

• Identify our blogging goals
• Create basic structure to capture our ideas when/where we find them – that works for you
• Resources for finding blog ideas

• Blogging Goals - Write down why you are writing your blog, try for 3 to 5 reasons.
  • Try and jot your own ideas down first. Then look at the list below afterwards. Then of your 3-5 goals – rank them in order – think about which of these goals will help you create a Better Blog - then keep that in mind when writing your posts. Maybe put it on a sticky note on your computer screen:
    • Some goals: To reinforce your brand, increase your/your company’s name recognition online; to get more readers; to share information about a certain field, niche, or trend; to sell products, get clients, customers, or find business partners; to promote a cause; to monetize your blog and make money directly; to explore a topic; to find connections with others; to get speaking gigs; to learn bout the process of blogging; to get asked to blog for other larger sites; to get freelance writing gigs; or to get a fulltime job etc.
    • Most probably it will be a mix of several of these goals, but as above – ranks the top three and find a mix or balance that will help you create a better blog.
  • Explore your old blog posts, at least the titles to see where you have been, where there are holes you can fill, duplicates to trim, ruts you got in, gaps you left (in the topic, or in time). See what patterns (both good and bad) you can find.
  • Extra Credit: If you are very motivated, and have a blog statistics package set up for your blog (WordPress blog stats or Google Analytics), check them out – find out which posts have been more popular – see what keywords people used to find your site or a post. Don’t get overwhelmed; we might come back to this one later with more detail.

• Exercise: Create two documents to support your play/work with your blog, in whatever way works for you
  • A document for blog ideas – A computer file in which you jot down blog ideas, possible titles, a few sentences, and where you can copy & paste links into the file for reference. Create a shortcut and save it to your computer desktop, so you can open it quickly when you have an idea. I can tell you how, if you don’t know how to do that, or what that is. (also carry a paper notebook around with you to catch those ideas too). Why on the computer for most of us, for me, if I write the whole post on paper, then try and rewrite it on the computer, I can get lazy, it seems boring, I find excuses to avoid it. Your choice. I’ll have another trick in Monday’s version of this email.
  • A Document for the strategy part of crafting a better blog. This can either be on paper, or on the computer, but you want a place for your musings, brainstorming, where you can see the arc of you blogging as it unfolds during our explorations. Suggestion: One file & one notebook, not 3 notebooks – then it’s hard to find what you are looking for. (Tip, if you jot an idea down on a scrap of paper, instead of rewriting it (which I sometimes avoid doing, or end up losing it) instead: just tape or staple it into your main notebook). This is a clarification – thanks to @ NJDreaming – one of our BBP bloggers.
  • Start using these files/notepad today -when you get the seed of an idea, train yourself to jot it down, now (as long as it is safe, like you’re not driving or operating a train or something. ;~)

Resources & Tools:

• • Tools that may help you remember blog post ideas – Evernote: http://www.evernote.com/, http://www.rememberthemilk.com/, http://www.delicious.com/. Or your cell phone – use the reminders function, or send yourself a text, or an email: indicate “blog idea” in the subject line (create a folder/label to store these).
  • I’m creating a Delicious.com account to save interesting articles on blogging as inspiration to all of us. You don’t have to sign up for Delicious in order to read my Better Blog Project Delicious files. I have saved the above noted links to my new Delicious account: www.Delicious.com/BetterBlogProject.
  • Extra Credit: I suggest you also start your own free Delicious account, as a way to bookmark cool articles to reference/link to in posts, comment on, or just learn from. Be sure to keep your tags/keywords simple to help you find items later. If it is by a popular blogger I make their name (or twitter name) one keyword, and month/yr as another.
    • Note: Delicious is now working with yahoo, if you don’t already have a yahoo account, you will have to set one up to create a Delicious account. Sorry, it’s new. Tips, create it, when it confirms your account details, at bottom hit: Edit Marketing Preferences- a uncheck all of them (your choice); also check the notifications and decide if you want to hide your profile (i.e. – only use it for Delicious.com, or create another social networking out post) and what notifications you want sent to your new yahoo email account. To keep active you have to login and do something once every 4 months or they can delete the account. Also go to my profile and check hide my age (which it automatically displays). That sounds complicated, but will save you from getting a bunch of junk.
    • Then continue and create your Delicious page, which is much easier. Say yes to the toolbar, then when you find a post you want to save, just hit Tag, login (I rarely log out) and it saves it for you, you add keywords so you can find it later. Cool!

Happy Blogging – No pressure just take what you find useful and move it forward!

I have to add two more inspirations behind this project – @problogger Darren Rowse‘s 31 Days to a better Blog in 2007 (link is on Delicious page and will be in Wednesday’s info, he also has an updated ebook version for $19.95 Click here to view more details ) and http://www.nanowrimo.org/ National Novel Writing Month (also in November) – I thought if people can write a novel in a month, we can improve our blogs in a month!

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• We set goals to give ourselves control. My blogging story shows how. (flowingmotion.wordpress.com)

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1. Better Blog Month – November Intro 1

Twenty one hardy souls signed up to participate in this free project, which I’m eager to do myself. There are many other ingredients that go into making a better blog, but this month we are concentrating on content, on the actual blog posts (along with some strategy around and behind the posts).

Basic Goals:
To over one month, create a better blog – Focusing on ways to:

1. Create better quality blog posts
2. Increase the quantity of blog posts
3. Depending on which our site needs most, either increase the
   1. Diversity of blog posts or
   2. The focus of our blog posts

Basic Structure:
Those who signed up will receive and email Monday, Wednesday and Friday during the month of November 2009. Each email will have:

• The topic of the day, and Some points to think about
• An exercise
• And some resources/links to help people brainstorm, or to provide more information (most of these are not planned as must reads, as I know our time is limited, but they are there to provide more information for those who want/need it).
• For those who haven’t signed up, I’ll post a brief version of the day’s tasks, and to help get the community involved, I’ll ad some comments based on my experience doing the exercises, and ask for tips from all of us bloggers out there.

The Weeks are loosely themed:
Week 1: Getting Started on a Better Blog – Behind the Scenes Strategy
Week 2: Honing our Message
Week 3: Building our Inventory
Week 4: What comes Next
(Thanks to John Reddish @GetResults for helping me brainstorm the weekly titles)

Each day’s info are simply ideas, jumping off points as it were, gathered from several years of blog reading, time spent reading and absorbing information about blogging from other great bloggers, many years of writing in my work, a year of blogging, and are also informed by my 20 years of Public Relations experience. If I suggest one way/idea, feel free to make it work for you, but if you meet resistance, be sure to ask it to step aside and let you get on with playing and working; don’t let resistance move in front of you and block you from our goals.

I hope this inspires others to create better blogs this month too!

Cathy Larkin, www.WebSavvyPR.com , 484-802-7576, Find me on Twitter: http://twitter.com/CathyWebSavvyPR (@CathyWebSavvyPR), Find me on LinkedIn:
http://www.linkedin.com/in/cathylarkin

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Connect the Social Media Dots

Many small businesses owners are jumping onto the social media band wagon. If you are one of them, hopefully you have done your research and determined which social media sites make the most sense for your business (primarily based on where your customers or clients are spending their time). If you are already active, see below for a tip that can help you connect with clients and get business.

Use Social Networking to help Clients Connect the Dots for your Small Business

I have a tip, especially for solopreneurs who provide services such as business and life coaches, authors, independent PR and marketing pros, virtual assistants, mompreneurs, bloggers who are in business, and others. Don’t think of each social media site you participate in as a stand-alone site. Connect your various profiles to help your audience, and potential clients/customers, connect the social media dots and form a strong image of who you, as a business owner are.

What I mean is, if you are active on Facebook, Twitter, LinkedIn and also have a blog, you should consider connecting these services to one another to make it easy for your existing and potential clients to find out more about who you are and what you do. Each site offers your audience a different perspective on you and your business. For example, if I answer a question on LinkedIn, and someone finds value in my answer, they may connect with me via LinkedIn. Once they do, they can read my most recent blog posts right there on LinkedIn (I use an app to pull the full post onto my profile). If they again like what they read, they may click through to the blog directly, and read what I have to say in other posts. From my blog they can see links to my Twitter and Facebook pages, if those are sites they use, I’ve made it easy to connect with me.

Blogs and Websites

A good website enhances and expands on the information about your business and skills that may be on LinkedIn. A well-written blog provides even more opportunities to showcase your expertise. A static LinkedIn page shows where you have been, and some of what you have accomplished. A blog gives you a forum for sharing your knowledge in a way that helps your customers learn something, do something better, and understand something new, especially if you business provides a service. If you provide a product, then you can use a blog to tell them about ways it can help them, about trends in the industry, about what features they might want to see, and it can be interactive. Once you get a blog going, and if you are active in social media, you will begin to get comments. Be sure to read them and comment back. A dialogue with someone on your blog can really make you stand out among your competitors. Your image in their minds becomes stronger, you helped them connect the dots in a very strong way. People involved in blogging and social media love to share a good story, blog post or positive customer service interaction. They might just help to spread the word about you.

On my blog, I have profile “badges” or small clickable buttons leading to my LinkedIn, Twitter and Facebook profiles, and on each site, I link over to the others.  These are the next “dots” that folks can use to connect who you are, and what you have to offer. For a blog or website, you can set up what’s called a profile badge for each site, copy the code, and then add it to your blog or website. Or you can use a service like retaggr or the WordPress plugin Follow-Me.  Ideally, you are active on all of the pages you link to, and are providing different, but related, content on each site that helps this hypothetical client prospect connect the dots and fill in an image of your business, to get a further feel for who you are and what your expertise is.

LinkedIn

A LinkedIn profile at it’s basics provides an online work history or resume, so someone can get a feel for your background. It can be much more (but that is fodder for another post). So fill it out completely, and be sure to add links to all of the sites where you are active. Also, be sure to update your status at least a few times a week. As a colleague Irene Koehler noted in a recent Twitter #SmallBizChat that I hosted, don’t forget that Google ranks LinkedIn profiles fairly high in their index for your name. So why not put on your best face and show that you are actively engaged by updating your status. Better yet, ask or answer a few questions on the site. It gives you another way to showcase your expertise or knowledge on a subject.

Facebook

Facebook and Twitter allow you to interact with people in a public way (there are private options to communicate on each site too). Both sites allow you to share links to interesting online articles and resources; to provide value to your clients and prospects, and your friends. People tend to begin using Facebook to connect with family and friends, but solopreners and small business owners often begin to see it’s value for connecting  their business and their clients who use Facebook. When you reach this point, try setting up a Facebook Fan Page or a Facebook Group, once you have defined how one or the other fits into your larger strategy for providing value to your clients.

Twitter

Twitter can be another dot in creating the image of your business. Twitter is great for connecting with anyone who shares an interest in things you are interested in. It is often a mix of business and personal information, if you only post links to your site, your connections there won’t grow quickly. For my POV on Using Twitter, click here. It can take getting used to, but has been very successful for many small businesses, as it is opt-in. If individuals like your info, they “follow you,” or click a button and then see your messages on their page. Since all you give out in a Twitter profile is an image, short bio, and a website or blog link (no phone numbers, no email addresses), it is easier than other sites to connect with people you have never met, nor worked with before.

For me, Twitter is a way to source links to great content (blog posts, news articles, software and tools, breaking news and industry info) that is of interest to me and my audience. It also allows me to easily interact with people asking and answering questions. Following someone’s Twitter stream or tweets  (as the flow of short 140 character messages arecalled) gives you insights into an individual. How they use twitter (once they get the hang of things – I don’t judge anyone by their first few weeks of activity) can tell you a bit about how they are in business. Do they just send out notices about their own stuff? Do they interact with others in a positive manner, do the provide value, do they show a sense of humor, do they help others, do they answer questions asked of them. It is kind of difficult to lie about who you are in 140 character bits over time. Your personality shows, and that can be a good thing for helping clients connect the dots about you and your business.

How Do You Connect the Social Media Dots?

Let me, and my readers, know how you connect the social media dots for your clients, customers, or audiences. Feel free to ask questions about ways you can connect with your clients, or let me know how I can help you connect the PR and Social Media Dots for your business or organization.

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Why are Blogs a Useful Business Tool?

More people than ever are reading blogs. Blog readership is on the rise among internet users.

“More than two-thirds (68%) of online Americans say they visit online blogs, communities or social networks, and 33% engage in product research online to help them make purchase decisions.” That’s way up from the past when the answer was often – what’s a blog.

According to Nielsen, “the average online American went online 62 times, visited 115 domains, viewed 2,580 web pages and spent nearly 75 hours online in January 2009.” http://www.marketingcharts.com/interactive/average-american-visits-115-domainsmonth-8151

SEO for Blogs – Organic Search Works Wonders:

However, as far as SEO is concerned, the ability of a blog post to get a company to the top pages of Google has not diminished. Especially if the post is well-written and optimized for organic search (i.e. keywords and key phrases are worked into both the post/page title and into the text of the post that also provides useful targeted info). Google’s algorithm takes into account the newness of blogging info, whereas a traditional website gains pagerank more by its age and incoming links, and well as SEO (this is glossing over a lot to make a point as blogs also benefit from these two factors). A well-written blog post, with a bit of SEO finesse in the post, combined with the way the blog it set up (proper permalinks and SEO plugins for example) can go get a post on Google within hours.  Until Google changes its algorithm again(how it selects the search results we see), this should remain an important factor.

Can a Blog Expand the Reach of your Brand?

Another benefit I have noticed is that blogs and social networking work together to help reinforce a brand’s depth of knowledge on a subject. Clients who have found me, often mention reading a blog post of mine that I had pulled into my Facebook or LinkedIn page, as the thing that nudged them into contacting me. Social networking tools (and tips and tricks) can help integrate your blog into your profiles as more than just a link.

Good Content is still King

I remember a Google staff member being interviewed on a tech blog and he said something that has stuck in my mind and worked for myself and for clients – the best way to get onto Google’s 1st page of results is to have the exact words/phrase that someone is searching for on your page (blog or traditional website). This brings up a point about balance – you need to balance writing for humans with writing for search engines. No keywords stuffing either; write a good post that incorporates a few selected keywords and synonyms.

Can a Blog Serve as my Whole Website?

Many websites have actually moved to using a blogging platform, or blogging software, as a content management system and as the entire website. Create most pages as static pages, then use one page for the dynamic, changing blog posts. WordPress.org makes it easy for the client to update their own content, without having to run to their web guys for every little change.

How Does Business Blogging Work?

I usually stay away from absolute statements, but corporate blogs have to be done right. These tips do apply to almost all blogs, but in order for a company blog to work, you need to allow comments and interaction with readers/ customers.

• It has to be transparent – that is whomever is blogging needs to disclose that fact. A faceless corporate blog no longer works nearly as effectively as a blog from a specific individual (not necessarily the CEO), or named team of bloggers, or at least from a department.
• It also does not work well when used as a bullhorn to shoot out 90% company praise & press releases. It does work best when it addresses issues that it’s prospective readers would find useful and/or interesting; what’s in the news in the industry, what’s new a the company. Yes you can include press release-type material, but at a rate of 1 in 6 or 1 in 12 posts.
• A company’s blog can create the feeling of a personal connection with this formerly ‘faceless’ company.

So my advice is don’t just add a blog onto a company site, but first identify the blog’s potential audience, and objectives. Then create a plan and tactics to reach that audience and achieve those goals. Don’t forget to integrate the blog into the overall public relations and social media strategy.

The Do Blogs Provide Value Anymore Take Away Point:

Yes, they still provide value. These ideas outlined above work for the small business blogger and entrepreneur as well as the medium-to-large-sized company; for the mommy / mom blogger and the niche blogger too. Blogging is a form of social media; it is about give and take; it’s about creating and building trust in your brand. If you treat your blog as just another way to polish your brand’s image, it will more than likely end up tarnished.

Cathy Larkin & Web Savvy PR -

Your Public Relations & Social Media Guide – I bring new media tools to the traditional PR toolkit to expand your brand and build your business. I talk “tech talk,” but translate fluently into “plain English.” I help individuals and organizations set up their blogs (or add one to an existing site); I help people expand the reach of their brands by creating, and helping them execute, a social media PR plan; and I coach people on how to tackle specific aspects of PR and social networking sites; call me 484-802-7576, or Cathy [dot] Larkin {at} WebSavvyPR {dot} Com. Or find me on Twitter.

By the way, if you are using http://Twitter.com, I do not mind if you add your twitter ID/username to your comment, in addition to the website link the comment form requests. It makes it even easier to create community and connect with folks, so feel free. I will not treat it as spam, unless of course the comment itself is spammy.  The correct way to make a link clickable in comments is http://twitter.com/CathyWebSavvyPR.  If you are new to Twitter, feel free to check it out and contact me there, just remember to click on the @Replies tab to see messages sent to you!

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