Been searching 4 U … Our paths crossed in Delaware a few years ago. Just e-mailed OLD address; of course, message came back. So glad I found you! Congrats on the blog and all the good info. Love the site and what you’re doing. Let me hear from you.

Beth

I started saying that about myself, after a couple of clients noted it to me. It’s nice that you feel my writing style helps to bear that out that I can translate from tech talk to plain English. I’m finding that non-tech small business and non-profit folks are a part of my niche. Yet I can talk with the tech folks when I need something nuts and bolts work done as well.

One thing someone just pointed out in a blog post, that I just updated in the post above, is that using the word “subscribe” for RSS-readers can be misunderstood. I think it was http://www.copyblogger.com who increased the number of people using his job searching site something like 254% by changing the word “subscribe” to “sign up to receive job postings.”

He realized that people associate “subscribe” with subscription fee and a cost. And most, if not all, RSS feeds (as they are called) are free, as was his information. Those of us involved with all of these new online tools and soical media sites, need to remember what it was like when we started out – skip or explain the jargon, especially the things we take for granted. In addition, the example I used above like subscribing to a magazine could further support that confusion. I have updated it.

But it just goes to show that the power of a word, and it’s associations, can lead to confusion or misunderstanding. Keep it simple is still an important lesson for us all.

http://is.gd/9XVB